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ASAT Brand Men: Hold VIP refusal “was to grow up” – Men, Clothing – Clothing industry by hi joiney
Handsome male models filed walk through the T-stage, Men Brand, president of Enterprise Group by Wen Hua Xia carefully look forward to their show sets of costumes, which is central TV Taiwan Film Channel “Creative STAR” program site. In this modeled after the “Project Runway” (RunawayProject) and other popular television programs abroad, aims to find the next best game in the form of local Clothing Designer program, Xia Hua’s task is as special judges for the knockout had survived after the 7 players live out the title, and their “job” to judge. The host broadcast of “Ye ask,” “Mood for Love” to “The Matrix” and several of different subjects, but they have a charming leading man with a mature male movie clips, the Xia Hualiang out round event title: for men with a gentlemanly, spirit apparel in China … … With Yip, VivianTam other judges from the fashion and art is different is that I am not a designer or a summer Chinese apparel industry, technical education, 1995, China University of Political Science and graduate school to teach her to give up that envy of the “iron rice bowl”, resigned himself to operate the clothing business. In theory, a design not systematically studied, not studied Textile , Not studied any one of the disciplines and clothing detached “outsider” is very difficult to set up clothing companies, but China in the summer of view, precisely because his own background of law, but a professional basis than those leaders be more logical and rational, even more adept at using tools to analyze, but also know how to make consumer spending more psychological, “although I have not studied consumer psychology, criminal psychology, but it is connected.” Perhaps it is because of this, according to the text in their own development process, often beyond peer expected to make some choices, like the game, who knows China will be the summer’s seven players on the stage of How to choose among. Refusal “was to grow up” The early 90s, the huge market demand and consumer blowout outbreak of the brand and pursue careers, make the Chinese clothing market full of opportunities for rapid growth. Rely on “CCTV advertising + franchise” model, many garment enterprises created over the same period expanded the size of the business. According to the text at this time is also facing a similar choice: the year according to the text plan to do with 4 million marketing, enough to buy four million at the time the mainstream of television advertising is also a good time, can be predicted according to the text if will the money to continue running ads in the form of short term Sell Amount would have an immediate impact growth. Advertising plan, however, are prepared in good time, China began to hesitate in summer: With this advertising, consumers understand the text according to the brand, and even bought the products according to the text, but the ad once the stop at that? Advertising, sales on the rise, one stop advertising, sales on the decline in cases too numerous to mention. If a clothing line too dependent on advertising sales, then the future path is likely to become narrower and narrower. But if do not do TV ads, set up less than ten years for a clothing company, how to let consumers know by text exist? In particular, the domestic market at the time, the consumer brand awareness is relatively naive, almost all of the businesses on the same starting line, according to the text This is undoubtedly a great opportunity.
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